A Finder Campaign

In 2023, I designed a hypothetical blood donation campaign to address the urgent need for younger donors in New Zealand. Our national donor registry is aging, with over 57.2% of donors over the age of 35, highlighting the importance of engaging the next generation in NZBlood’s mission. To tackle this, I developed a campaign that used a light-hearted matchmaking theme, blending the familiar world of dating apps with the significance of social impact. This creative approach was designed to resonate with 18-25-year-olds, making blood donation feel more relevant and accessible. By using playful messaging and engaging visuals, my goal was to spark conversations and inspire meaningful action.