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As the producer for this project, I managed the logistics to bring Fortune Favours' story to life, ensuring a smooth production from pre-planning to final execution. Coordinating a crew of six, I oversaw location scouting, scheduling, and on-set operations. Whether it was filming at the bustling 7 Leeds Street brewery, transforming sheds and eye clinics into sets, or even shooting in a local cave we were able to capture the founders’ elaborate journey. Balancing a creative vision with practical execution, I helped integrate Kiwi humour and an unpretentious style into the ad, making it an engaging tribute to Fortune Favours' humble beginnings.
