2023 Phoenix Kit Launch

In 2023 I helped Emma Rogers produce their kit launch. The Wellington Phoenix aimed to strengthen the bond between players and the community by creating a high-energy launch video. Our goal was to showcase the deep connection between the team and the fans who support them, emphasising that the club’s spirit is fuelled by its passionate supporters.

I helped to coordinate a group of real Wellington Phoenix fans and their families to be part of the team for this project, breaking down barriers and showcasing them as an integral part of the club. The video emphasised that the fans are just as much the heart of the game as the players, highlighting their passion, energy, and role in the team’s journey.